Yeah, the $500-$600 is a little high, but realize that you are getting a High Definition DVD player as well, which right now are already selling between $500-$1000. The graphics are amazing looking from what I have seen, I can't wait to see what NCAA and Madden and FIFA are gonna look like on it. Also, The new controller sounds pretty tight also, it will be motion sensitive, so there will be games employing tilting of the controller as part of the controls also. I am glad it's not that boomerang/batarang lookin controller they showed with it at last year's E3.