rocktrns
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http://www.virtualworldsnews.com/20...ock-party-for-the-postpenguin-generation.htmlhttp://www.virtualworldsnews.com/2009/09/nexon-announces-block-party-for-the-postpenguin-generation.html said:Nexon Announces Block Party, Hopes to Lure Post-Penguin Generation
What are kids going to do after they leave Club Penguin? Nexon hopes they'll hang out at Block Party. Min Kim, Nexon America's Vice President of Marketing, announced the company's Block Party service, a new brand for its social gaming portal that will be designed to appeal to a slightly older audience.
Kim made the announcement last week in a presentation about social gaming in which he considered future activities for Club Penguin gamers, who he calls "bubble babies." Nexon considers the group the first truly connected generation. Born during the dot.com "bubble," he noted they are already playing online social games.
"By 2012 they're going to be 11, 12, 13," he said, "and the sweet spot for our demo is around 14, 15, 16, and that's not going to happen until 2015. We think that there's going to be an explosion of social gaming behavior by 2015."