Just try to appreciate it a bit. I'm not fond on rap and R&B, yet they are the two most popular here. Coincidentally, not very popular among most of my friends, but it is around the people I recently met.
Because music is a subject I can talk about for quite a while - I listen to the radio a lot after all, I hear all kind of stuff about artists, bands, DJ's, rappers, etc. - it is best to adjust a bit to the person's favorite music, which I do. I still dislike most R&B and most rap, but I'll try to appreciate it just for the subject.
I can't seem to like the music of Destiny's Child and/or Beyonce, who were both (or seperate, whichever you prefer) quite popular.
But to say it to die? No, rather not. Even without forcing myself to like something, everything has its good parts.